We believe in the transformative power of artificial intelligence (AI) to enhance services, streamline operations, and improve the lives of our stakeholders. As we integrate AI into our work, we are committed to using it ethically, responsibly, and transparently.
Transparency: We will clearly communicate when and how AI is used in our products and services. Significant AI-generated content will be labelled accordingly.
Accountability: We remain responsible for decisions and outcomes that involve AI, ensuring human oversight is always present.
Privacy and Security: We follow data protection laws, including the UK GDPR. AI systems will access only the data necessary to perform their tasks and are subject to strict safeguards.
Fairness and Inclusion: AI will be used to support and enhance human creativity and input, not replace it.
Innovation with Responsibility: We encourage experimentation with AI while ensuring risks are carefully managed and ethical standards are upheld.
We are committed to reviewing and updating our AI practices as technology and regulations evolve, ensuring that our approach remains aligned with our values and responsibilities.
Version 4 – Last Updated 26th May 2025.
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